When it comes to mobile video streaming, there are unique challenges in perfecting the experience, and mobile viewers are at a high risk for last mile issues. That’s why more OTT providers are adding a download feature to their apps: to help users circumvent last mile issues by pushing the edge all the way to the device, so they can stream locally from their smartphone or tablet without any issues.
Yet implementing and maintaining download technology can be difficult, with technical and experiential intricacies that require a deep understanding of how viewers use downloading. With the streaming wars making competition more intense, it’s critical that you nail your users’ first impression.
Read this white paper to better understand the risks of building the feature in-house versus hiring a company with sophisticated downloading technology and years of experience.