To date, only subscription video on demand (SVOD) services have been able to provide their viewers mobile video download functionality, with ad-supported video on demand (AVOD) services unable to offer the same. Until now. Penthera’s latest solution has solved the unique challenges of offline video advertising so that AVOD providers can now take advantage of download functionality and replicate the streaming ad model in an offline environment—with the same timeliness, targeting, and analytics. Solving viewer issues like buffering and allowing viewers to watch content regardless of connectivity, AVOD providers can generate additional ad revenue. Plus, providers who already offer download capabilities can now add ads to their offline content to more drive revenue, too. Learn more about Penthera’s latest solution, Download2Go for AVOD, in our White Paper.
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