Download our 2021 Latin America Video Streaming Report
OTT is surging in Latin America, and it’s crucial for providers to understand the things that frustrate local viewers.
Penthera’s 2021 LATAM survey uncovers key insights about audiences in the region. Download the report to better understand the habits and attitudes of viewers towards video streaming, downloading, and advertising.
Frustrations
92% say they have encountered problems when streaming.
Download
70% of would pay extra for a video platform to offer downloadable video
Advertising
70% of Latin Americans said they don’t feel represented in the ads they see.
Subscription Churn
53% cited cost as the primary reason for canceling their video subscription.