Market Snapshot: OTT Video Viewership: The Role of Mobile

Parks Associates recently released a Market Snapshot which investigates the changing role of mobile among consumers, as well as its importance among different demographics, particularly Generation Z. In the past decade, consumer viewing habits have shifted radically. Video viewership on mobile devices has greatly increased, with hours viewed on these devices growing 545% in just ten years (from an hour a week to seven hours a week). Mobile viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to 20% among all heads of US broadband households.

Penthera Market Snapshot (1)

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Market Snapshot Report

What's In the White Paper

smartphone (24)
How viewers are shifting to view more content on mobile devices.
responsive (1)
Share of time across platforms and how long people watch content.
trend
How behaviors are shifting across generations and which trends to watch.

Methodology

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The Market Snapshot was conducted by Parks Associates. Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, they have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

 

Findings presented in this report are based on a survey of 10,026 heads of US broadband households fielded in 2020 from March 8th to April 3rd, when the COVID-19 virus first began spreading across the greater United States.

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