93% reported that they have experienced streaming frustrations including the video taking too long to start (56%), the video re-buffering (49%), and the advertisements being annoying (38%). Get more audience insights from Penthera's newest report, which examines attitudes about streaming and download technology across India.
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What's In the Survey
The India Mobile Streaming Survey is a comprehensive report of attitudes and behaviors towards streaming and mobile video download.
Discover how often viewers stream and download mobile video content in India.
Learn about the positive effects of mobile video download for both viewers and mobile video providers.
Understand how OTT providers can increase revenue through tactics like integrating downloadable ad-supported video and charging for premium features.
About the Survey
India Mobile Streaming Behavior Survey
The first annual Penthera India Streaming Behavior Survey highlights changing attitudes and behaviors towards streaming and download technology. We worked with an independent research company to query 300 people across India. Our sample included adults ages 18-50.