Dig into U.S. streaming frustrations and behaviors.
Penthera’s annual U.S. Streaming Video Report reveals insights about viewers changing attitudes and behaviors towards OTT, video ads, and download technology. This year’s study shows that streaming viewership is not only increasing, it’s evolving.
Frustrations
92% experience frustration when streaming video—up from 88% in 2020.
Stream Abandonment
Re-buffering is now the most common reason viewers abandon streams: 40% say it’s their top factor.
Ads
43% say annoying or repetitive ads would make them stop using an AVOD service.
Downloading
For the first time, home is now the most popular place to watch downloaded videos, ahead of when on a trip.
